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OBJECTIVE
PepsiCo, Inc. must package Aquafina water in biodegradable plastic bottles
TERMS

If we reach exactly 50,000 people, then we will take our business elsewhere

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THE PITCH

Aquafina was the fastest-growing brand of bottled beverage last year. Consumers of Aquafina bottled water care about the environment. Many have asked PepsiCo, the owners of the brand, to begin using a more environmentally responsible packaging. Biodegradable plastic technologies that would work exist today, but PepsiCo chooses to take the easy route and do nothing, shifting the burden onto us, the consumers.

Americans drank 615 million gallons of Aquafina last year at about $4 per gallon. We estimate there are 50 million Aquafina drinkers, typically drinking 100 gallons annually, or spending $400 per year on Aquafina.

ORGANIZER
Picture_3_square Envelope message Launched about 1 year ago
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Recent Discussion

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Peter Zelchenko started this discussion on Sep 19, 2007

It starts free and flitered and comes from fountains and is chilled. Then they charge a buck for it. The profit margins are unprecedented, even better than French fries.

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    Why purchase bottled water ever? Or bottled pop? Are we really so gullible that we think disposable items make our lives better? They reduce the time people used to spend making and cleaning things, but haven’t made our lives any less busy, If anything, the illusion that we would have more free time has only created a culture where we cram our lives even more full!

    The busyness crams people and fun out, but that doesn’t have to be….

    If you want to have a party, for example, you can use all disposables to allow more time to party. When we were kids, we had plenty of ‘party’ fun, doing dishes together in the kitchen w/ all of our guests. Some of my fondest memories as a child and adult were made in the kitchens of home, friends, church, etc, having ‘suds wars’, dish towel snapping contests, etc.

    Reject the sales pitch that material ‘ease’ will make you happy, and enjoy everyday relationships that are so much more satisfying.

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Katherine Katulski started this discussion on Oct 4, 2008

Not using plastic products is difficult, but a firm step toward fighting global climate change. If you want to learn to reduce your carbon footprint even further, please consider joining the Global Stewardship Initiative’s awareness campaign.

Interested in the development of sustainable resources? Read about hemp at:

Check out my published content!

Jaded Optimisms

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Christopher McGarvey started this discussion on Sep 20, 2007

Am I allowed to put tap water into my Brita jug?

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    Approaching the problem in the hopes of eliminating bottled water all together is unrealistic. Let’s focus on environmentally friendly, biodegradable bottles and also support reusable bottles that are dish washer safe to provide a long term solution.

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    I agree biodegradable bottles would be good and that this quite possibly could get some publicity and make big companies seriously concider making them but I find it funny that in the end dasani will proby see profit from it.

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    Empty water bottles are the new styrofoam big mac containers. get rid of these things!

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    Unfortunately, “biobottles” are not environmentally friendly in this situation and are a real threat to the existing recycling programs in the world. I am the President of the GrassRoots Recycling Network (www.grrn.org) and we created a campaign over a year ago to STOP the use of bioplastic bottles, even though we support bioplastic “other things.” To see our position we created a website with lots of technical information (http://www.plasticredesignproject.org/PLAHome.htm).
    The bottom line is that creating bioplastic bottles takes almost as much oil as a petroplastic bottle, but, the bioplastic bottle will end up in the landfill (for many reasons) where all that embedded energy will be lost, and, the bottle will biodegrade, creating methane, a serious GHG.
    Sorry folks, but this is one campaign that shouldn’t go forward at this time. The real campaign should be “clean tap water” so we don’t have to buy bottled water.
    Eric Lombardi

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    i agree with eric. just take your own water with you that you filter yourself. i no longer purchase bottled water. sometimes people visiting will ask for a bottled water and i just explain to them why i don’t purchase it. and then maybe they will ‘get’ it and so on.

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Grace Yeh started this discussion on Sep 21, 2008

Why bother to get Aquafina in the first place?

Pepsi uses tap water to bottle up Aquafina and sell it to their naive customers. If people want to drink tap water (yuk!!! The taste of chlorine…), might as well fill up the used bottle from your own kitchen faucet for free! It might be safer and actually tastes better if your faucet has water filter or water electrolyzer machine that makes healthy drinkable alkaline water (having a pH greater than 7 but no higher than 9.5).

Look here for the old news: http://money.cnn.com/2007/07/27/news/companies/pepsi_coke/

Besides, people should reuse their water bottle anyway, if they really concern about the environment. If America can reduce plastic bag for good, we can reduce more plastic water bottle as well.

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Rick Wright started this discussion on Nov 7, 2007

I have one Aquafina bottle that I carry around and make a point of showing folks I fill it at a water fountain or bathroom sink. I’ll never pay for water as long as I live within the bounds of the Great Lakes and shame on the rest who find it trendy to pay for water!

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    Totally agree. Making these bottles bio-degradable is not necessarily the best solution for the problem.

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